Is it business as usual or is there a trend developing?
The number of daily mobile sessions (i.e. the number of times people are accessing Twitter each day) dropped 3% after Elon Musk’s acquisition of Twitter.
The number of daily mobile sessions by women dropped 9% after Elon Musk’s acquisition of Twitter.
The number of daily mobile sessions by 18–24 year old users dropped 12% after Elon Musk’s acquisition of Twitter; however, daily sessions increased 10% for 45-54 year old users.
Data generated and weighted using OneMeasure™, a proprietary measurement platform that collects usage and engagement data from consumer mobile devices. Our consumer dataset contains billions of records involving usage patterns, app engagement, survey data, and much more. On average, we collect over 50 million data points daily covering 98% of the U.S. population. We help companies evaluate actual consumer behavior along with consumer expectations by utilizing our proprietary audience measurement tools - gain access today by starting a free data insight trial!
