A Brief Introduction to the OMCP
OMCP is an opt-in consumer panel that can report on, measure, and evaluate mobile app usage, network performance, and consumer perceptions. Data is collected from consumer Android smartphones 24 hours a day, 7 days a week, whenever and wherever consumers use their devices.
In addition to collecting key usage and performance stats, the OMCP can conduct targeted surveys with consumer panelists based on demographic and/or usage criteria.
Adult OMCP panelists are recruited from the top 41 metropolitan areas across the US along with consumers located in less populated areas (overall, covering 98% of the U.S. population). Approximately 54 million data points are generated daily by panelists.
Data is anonymously collected and reported in aggregate for market research purposes only.
OMCP – A Powerful Resource
OMCP data can be used to:
How it Works
We provide an unprecedented view of the “consumer experience” via a mobile phone user’s daily activities. Here’s how it works:
The Net Result
Consumer usage of key commercial verticals (shopping, food, etc).
Understanding of how consumers engage with digital financial interests
Insights on mobile gaming by genre by title, category, segments, etc.
In depth view of video streaming across service (Netflix, Hulu, etc.)
Tracking key social media and impacts across consumer behavior
Insights into consumer connectivity including coverage and performance by network
Bottom line: Do you want to know how consumers use your product and your competitor’s (and what they think about it)?
Measure coverage, speed, video and gaming performance across networks that delivery key consumer services
Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography
Gain competitive insights on key competitors across performance and usage variables; determine a realistic understanding of market share
Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service